182. “Art and Science of Customer Retention” with Adam Ortman Artwork

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Business Mastery Podcast

182. “Art and Science of Customer Retention” with Adam Ortman

July 23, 2025 • Dawn Kennedy • Season 1 • Episode 182

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Dawn Kennedy talks with Adam Ortman, CEO + Founder of Kinetic319, Author, Consumer Psychologist. They delve into the art and science of customer retention, and discuss essential strategies businesses should implement to keep their clients happy and loyal. They also explore innovative loyalty programs and the significance of maintaining genuine communication with clients. Dawn and Adam shares practical tips on rolling out new services and managing expectations to enhance customer loyalty

Who is Adam Ortman, and whom does he serve? (00:57)

Understanding Customer Journey and Lifetime Value (01:21)

Key metrics and effective strategies for customer retention. (3:15)

Why customer surveys are essential for growth and loyalty. (4:22)

Segmenting and Targeting Your Customers (05:37)

Using referrals and loyalty programs to drive retention and trust. (8:29)

Turning feedback into action: implementing what customers tell you. (12:12)

Tools and steps for managing customer data and enhancing relationships. (22:10)

Final Thoughts and Upcoming Offers (32:02)

Adam Ortman's Information:

Website: http://kinetic319.com/

LinkedIn:https://www.linkedin.com/in/adam-ortman/