Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits.
The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker.
Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less.
Small bites, expert guests, big impacts.
Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Business Mastery Podcast
202. “Finding Your Raving Fans” with Elina Panteleyeva
Dawn Kennedy talks with Elina Panteleyeva, who runs a successful e-commerce brand catering exclusively to doodle dog owners. Elina shares her journey from losing her job to building a seven-figure business by focusing on a highly specific niche. She emphasizes the importance of choosing an audience first, engaging with them to understand their needs, and offering high-value products that solve their problems. Elina provides insights into the power of organic social media, the pros and cons of selling on Amazon, and the significance of building a relationship-based community over raw data analytics. She also offers practical tips on pre-selling, customer retention, and launching new products tailored to her dedicated fan base.
In this episode….
Who is Elina Panteleyeva, and whom does she serve? (00:41)
Finding and Engaging Your Niche Audience (01:11)
The Power of Niching Down (02:28)
Building Relationships and Humanizing Your Brand (05:12)
The Importance of Behind-the-Scenes Content (06:54)
Leveraging Social Media and Email Marketing (10:27)
Navigating E-commerce Platforms: Amazon vs. Website (12:17)
Developing and Launching New Products (14:40)
Data-Driven Decisions and Customer Engagement (21:10)
Final thoughts and where to connect with Elina (25:10)
Elina Panteleyeva’s Information:
LinkedIn: https://www.linkedin.com/in/elina-panteleyeva-24049ab5/
Website: https://ecomwithelina.com/
Instagram: https://www.instagram.com/ecomwithelina/
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